Vast experience in the construction industry – as a general contractor, home inspector and income property investor – may have played an important role in Fred Hill’s success in the portable restroom business. Hill’s Washington, D.C., portable sanitation company, Gotta Go Now, has quadrupled revenue every year since startup in 2006.

“It’s all predicated on service,” says Hill, 51. “That’s what keeps them calling.” Part of the success – even throughout the past recession – may be attributed to his paying close attention when he worked in the construction field. He knew what he wanted in portable restrooms, and he knew what wasn’t being offered. So his solution was to enter the industry himself.

After starting modestly with 175 restroom units (mostly Satellite Industries Tufways), he now has almost 500 units, most yellow Poly Portables Integra models. “All the customers are loving them,” Hill says. “They like the brightness of them.”

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